Thick or Thin Affiliate? Work vs Worry
The thick and thin of affiliate marketing often comes down to a trade-off between work and worry.
Work: The work and time it takes to build good authority sites with high visitor value and long lasting serps positioning.
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Worry: The stress over when those quickly ranked machine gun affiliate traps, slick redirects and frame pages will get nerfed or even flagged as spam.
Whether you’re designing an affiliate internet marketing plan from scratch, or if you already have affiliates sites deployed, you always need more testing and feedback to monitor your conversion-path effectiveness. The most common ways to adjust are spinning and split testing pre- and post-click components like ad copy, anchor phrases, and landing page copy. But if you operate networks of thin affiliate sites you are very limited in how effective your spin-post-test cycles can be since the goal is direct injection into the sale channel from the initial search click.
Thin affiliate sites have minimal original copy and limited visitor value. It’s tough to bring them up the serps and get these kinds of pages organically ranked. No kidding right? No not really. The cause-effect relationship between value and organic ranking is made more difficult by the constant adjustment required to address ever changing search algorithms and ever increasing human-assisted page ranking.