Thick or Thin Affiliate? Work vs Worry
The thick and thin of affiliate marketing often comes down to a trade-off between work and worry.
Work: The work and time it takes to build good authority sites with high visitor value and long lasting serps positioning.
versus…
Worry: The stress over when those quickly ranked machine gun affiliate traps, slick redirects and frame pages will get nerfed or even flagged as spam.
Whether you’re designing an affiliate internet marketing plan from scratch, or if you already have affiliates sites deployed, you always need more testing and feedback to monitor your conversion-path effectiveness. The most common ways to adjust are spinning and split testing pre- and post-click components like ad copy, anchor phrases, and landing page copy. But if you operate networks of thin affiliate sites you are very limited in how effective your spin-post-test cycles can be since the goal is direct injection into the sale channel from the initial search click.
Thin affiliate sites have minimal original copy and limited visitor value. It’s tough to bring them up the serps and get these kinds of pages organically ranked. No kidding right? No not really. The cause-effect relationship between value and organic ranking is made more difficult by the constant adjustment required to address ever changing search algorithms and ever increasing human-assisted page ranking.
Socially Conscious Marketing
Socially Conscious Marketing comes from a place of truth — not deception. It comes from a place of giving — not taking. As the name implies, being a socially conscious marketer means you hold yourself accountable to your clients or customers and you strive to be conscious of the impact of your message — beyond just getting the sale.
In the business development world, people want to grow relationships. It is often assumed that both sides want to develop the relationship. But in internet marketing, the relationship is often just one way. The buyer is going along with their life and the marketer is trying to persuade them to take an offer or make a decision — often when they are not really ready to make one.
The best way to bring all these things together and to make everyone happy (on both sides of the relationship) is to build trust and report with your audience. If we stop trying to hurry the close and push the service or product we always win.
The BizDevMark team is actually doing this with our marketing — to you. We are here for you every day, providing free content and resources to help make your life better. We very rarely present an offer or sales pitch because that is not what this site is about. We prefer to build a relationship and be accountable to you.
Yes I know that sounds corny and trite but it is the truth. So if you’re a marketing professional your job is to do the same thing over and over, until you can’t tell your friends from your prospects!
Dwayne
Article Alley: Top Free Article Directory
Getting your site noticed in all the clutter out there is critical. Most webmasters know article marketing is a powerful way to promote your website. With this in mind, I set out to review some of the top article directories and highlight the best ones on the web. No A-list of article directories would be complete without a close look at Article Alley.
Article Alley combines the best features of Article Marketing with the powerful synergy of easy syndication. Webmasters and experts can easily publish articles to their system to promote a site and drive traffic, while at the same time web publishers can syndicate quality content in a snap. We love Article Alley and use their articles on several web properties – both for business and personal sites.
So if you are an expert that wants to use this powerful technique to gain traffic and authority, or if your a busy web publisher who needs to beef up your content, Article Alley is the tool for you. Check em out: Article Alley