Web publishing clients often ask us to help them find the best way to convert old documents and presentations into content for their websites. Many of them have lots of content pertaining to their niche but it’s trapped in MS Word documents or Powerpoint or some other proprietary format.

Of course we go around the block with them as they try to publish those files directly to their site, or worse yet, they try to use the built in converter in MS Office – YUCK. Once we clean that mess up we have to manually convert them to PDF or Flash (for presentations) then publish them as embedded links.

Now we have new solutions to work with and recommend. About a year ago we stumbled onto a great document converting, hosting, and embedding service and wanted to share it with you.

I want to recommend to you one of the best way to convert, host, and embed documents into your website. As you may know a large part of our expertise is focused on SEO and website promotion. With that in mind we always try to recommend solutions that take the promotion of your website into consideration. That way you can climb the SERPS (search results) as quickly as possible without spending too much money to do it.

With that said I want to recommend a free web2 enhanced document service called Scribd. (scribd.com)
You can sign up for a free account there and use scribd for several critical services to enhance your website and your sites search authority.

Scribd gives you a free way to convert word docs into pdf presentations. In fact it will convert word, pdf, powerpoint, etc into embedded presentations that you can embed right into your website or wordpress blog — the same way you embed videos. Not only does it provide the conversion and embeds, but it also provides you with hosting for the document on their website that provides links back to your website. (This is perhaps the greatest benefit of all because scribd is a very high ranking website, if you have links on it to your site it will help your site gain authority and rank very quickly.)

Hope this tip helps. Drop us a line and let us know where you use it.