Where do I begin my Internet Business Development Strategy?
From my Inbox.
A client recently asked some great questions and I thought they deserved to be seen by our readers.
Dwayne,
Thank you for your information. We have been working to address all the issues you made us aware of.If I understand the areas we need to address they are as follows:
1. Our Centric
2. Our Social Message
3. Our Internet Outreach
4. Our Branding
5. Our Website DesignAm I missing anything?
1. The Centric
Tenlittlelaws.info is the website at this time, but the focus is not on the Ten Commandments as much as it is on the Kingdom of God. The Commandments are the elementary laws that teach people how to have basic love for one another. The ultimate result is developing the character to be a citizen through baptism for the Kingdom of God when Christ returns. All people will have an opportunity to learn of God’s way.
Okay then this centric will be the originator of all your content. Sounds good and of course in your business there is plenty of content that can be developed and pushed out to drive interest.
Revelation 21:1-3 is the focus point!
Rev 21:1-3 KJV And I saw a new heaven and a new earth: for the first heaven and the first earth were passed away; and there was no more sea. 2 And I John saw the holy city, new Jerusalem, coming down from God out of heaven, prepared as a bride adorned for her husband. 3 And I heard a great voice out of heaven saying, Behold, the tabernacle of God is with men, and he will dwell with them, and they shall be his people, and God himself shall be with them, and be their God.Where exactly this fits into the Categories I don’t know. We’re still rolling it over in our minds. We have done some checking on the keywords and the numbers are not very high for “kingdom of God”, ”God’s Kingdom”, “Preaching the Gospel” or “Ten Commandments”. Can you assist us in better defining out niche? Do you have a certain link we can go and check the keywords? The Rovin Search Engine Visible was where I was trying to check keywords.
I would not recommend you worry too much about keywords. Depending on keywords to develop the main navigation structure of your site is a losing proposition. You are walking into the teeth of your competitor sites. It is much more effective (in the long run) to develop a site that provides good content that is compelling and informative to the reader. This always wins no matter which fickle turn the masses take in their search volumes… (Please note the advice I just gave you is contrary to the popular SEO guru crap because the main intent of slam down seo is to get to the top of serps as fast as possible with little or no concern for longevity.)
So when developing the main categories you should focus totally on logical semantic relationships to the centric topic of the site. That is why everything starts from there. So make the navigation and categories part of a logical progression from the root keyphrase of the site. Now you can do this yourself for free and be very effective by using tools like Google related topics and the Wonderwheel, and also using other sites Authority as guidance to develop your navigation tree and categories.
Never fear, once you have a solid category structure that provide logical semantic indexing to the search bots, you can go about the business of producing individual content using high search volume keyphrases. So save your keyphrase research for content production. That is where you will get the most from it. Instead focus now on providing the most focused LSI to googlebot.
2. Our Social Message
Can you give me an example? Is it the same as the message on the Twitter and WordPress blog, and Facebook websites by getting people to engage? Mrs. Harrison and I have been working on a power point presentation we were going to make into a video for the website. Would this be more likely used on the social pages?
Social message means the personal level of your market effort. Social engagement really means making yourself real, available, and socially responsible in your marketing. Then we connect the two operations of producing content and providing service. Yes it has to do with Twitter, Facebook, and other social networks, but those are only the places where the activity occurs.
The end goal is loyal fans. The method is to reach out, reward, engage, and build loyalty with your audience.
3. Our Internet Outreach
I’m assuming this would be tied to the blog etc.?
Yes sir, by offering to help the suffering and provide them a place of comfort and your teachings to support them. But it also means outreach to other sites that can help develop credibility in your service and message.
4. Our Branding
We have a logo, which I need to make some modifications too. I’ll be making those adjustments. I have a logo which you can use until the revisions are made. It will be generally the same, size, color etc. I have a colored logo and a pencil sketch of the logo which I like. Both are attached. The Logo depicts Revelation 21:1-3. The Scripture and the logo would the same branding.
Oh yes I see the attached logo. This is perfect.
5. Our Website Design
We have allocated $750 as our beginning budget, but when you break it down into hours, it’s only thirty hours. Everything we’ve discussed up to this point will need to be scaled back. I don’t know how much you can get done in thirty hours.
This will take you a long way David. That is a decent budget and could take you through the theme setup, conversion to CMS and content migration (in fact you can save even more money if you do the content conversion yourself) and well into some social media outreach and link building.
In fact if you are not too terribly concerned with making the site visually stunning then we can work from a basic magazine design or news design and go a long way on your budget. We’ll do our best to make the work count and also to let you guys do as much of it as possible. I know the hours thing is scary, but it’s going to take me well over an hour just to answer this email not to mention the other exchanges we’ve made up to this point. So I would think it obvious that we’re not totally money focused here at Rovin Net Internet Business Consulting. 
At this point I would say that the look of the website could stay the same, but the CMS and SEO codes would be the focus point. I would like to have a new design, but I believe it’s functionality is more important than it’s looks.
Please understand that using a CMS requires a theme. We can make a basic theme of build off one already in our library and go from there. It would take much longer to develop a theme to match the current site design than it would to customize a solid, attractive theme we already have access to.
We need more of a break down and get specific about what we hope to achieve in this venture. As you said before, we need a clear understanding of what is going to happen and the cost. If we can have some design changes in the looks that won’t take away from the functionality design then we can proceed to change the looks.
Oh yes. Developing the site will change the looks and functionality, but it will be for the better. In one swoop you will be adding RSS feeds, social bookmarking capabilities, comments and site interaction features, tag cloud navigation, improved site semantics and buoyancy links, automated SEO features and pinging to search engines, easier image management and posting, a uniform theme, etc etc etc…
I cannot tell you what you need to achieve in this venture. We can only provide the tools. The ultimate direction must come from you. We don’t know much about your inner-gearing. Do you have a membership / congregation to pull resources from? Do you have a mailing list? Are you planning to produce video? Etc Etc Those are unanswered questions and as long as they are unknows it will be difficult to provide the definitive answers you’re looking for.
With this all being said, have I given you enough information you can generate a plan of action on your part. I keep thinking that the redesign of the website has to be driven by us if we hope to keep the cost down by us giving you a look and you executing it; otherwise, the hours would be spent on design work. Please don’t hold back, I need you to be blunt and to the point with what we’re discussing. I need to make decisions based on your input.
To be blunt, I think that if you have a commitment to reach out to people, deliver your message in various forms and media, engage them where they are congregating, provide them with compelling messages of hope, relieve their fear, offer help when asked and ask them to help you promote your program, reward them with a unified and beneficial message, and be a leader; you will win. In your life and in your ministry brother.
As far as a plan of action:
1 – Gather a logical outline of the main categories of your site (not the one you have now but the idea one you want). Making sure you do not confuse titles of articles with categories of content. This will become your new navigation system
2 – Make a list (a tweet sheet) of at least 100 small quotes and scriptures that provide guidance. Keep each quote below 100 character – including spaces – so we still have room for a shortlink back to your site.
3 – Make a list of the prime keywords that you would like to attack. You can acquire this using the Google public keyword suggestion tool. Just go to Google and type in Keyword suggestion tool and Google usually puts its tool at the top. Limit your list to 50 keywords for now that have the most searches.
4 – Take each keyphrase from this list and sort it into the category structure you set up in step #1. So each keyphrase is now under the site navigation in one category or another.
5 – Take each keyphrase and do research on it to compose an informative article on it of at least 500 words. Make sure the article is 100% about that keyphrase. You can have opinion of course, but it should be about the topic. Compile the images you want to use or illustration as well as any supporting information like Youtube video links, tables and charts, links etc so each article is a nice little niche information package.
6 – Go over each article and look for every opportunity to utilize the other keywords in your master list. Highlight those in the copy because when you publish them those keyphrases will be used as cross links to your other articles and sections to provide SEO buoyancy for the site.
7 – Extract the most salient points of interest from each article. Use that to make a talking point outline you can adlib a video/audio/podcast delivery from. We’ll need this later to drive a multimedia marketing campaign for you.
8 – Compile a list of the top 20 or 30 most authoritative sites you would most like to get a link from. Then compose a open honest email message you can send to their administrator at a later date to solicit a link exchange.
9 – Compile a list of all the people you know and prepare a message for them asking them to visit your new site and to consider please mentioning your site to their friends, visit your facebook organization page and liking it, and also to follow your updates on Twitter.
10 – Compile a series of short messages that welcomes someone to your ministry, explains the mission you are on, delves into the message you are giving and how it will benefit them. Design this series of messages in a conversational voice (like you are talking to them in an email) and keep them in bite size chunks of 100 to 300 words each. Develop them in a logical sequence that will take the person from welcome to full understanding and even to loyal supporter. This series will become your first email autoresponder series. We’ll plug that into MailChimp to interlock with your other social messages.
Okay sir this should be a good start. Ironically I stopped at 10 steps (probably the marketer in me) but it should be plenty to get started with.
We can begin the site migration and CMS process any time. but this will give you plenty to work on so the project is always in a forward motion.
Thanks;
Dwayne
Michael Voulgarelis: Orizzi is Brainstorm for Business Marketing
Amid all the hand wringing these days by business owners desperate to connect with consumers, I stumbled across a clever new idea and service called Orizzi. It harnesses the power of text messaging to create a welcomed voice right to customer cell phones.
According to CEO Michael Voulgarelis, Orizzi connects businesses with potential buyers by providing instant text 
notices right to their cell phone. You can catch a quick elevator pitch video on the Orizzi home page but in a nutshell, the system provides you with a short code (a 5-digit number you enter into your cell phone) you promote to customers as a way to get super specials. Customers use your code to subscribe to your dispatches so you can reach out to them anytime to summon them to your store or site.
The true power of this clever idea is based in the text phenom. Consumers are deleting emails and ignoring calls, but everyone stops on a dime to check a text message. (And it’s true LOL) Note that the Orizzi system will also dispatch to the customer’s instant messenger and email if the text message is ignored.
So check out Orizzi and start communicating with your customers where they live.
The Components Of A Web Marketing Course.
There are lots of techniques of web selling, from placing free classified adverts to PPC advertising. What many individuals don't get is that S.E.O and online marketing must work together to supply the most impressive results. The majority use SEO methodologies in their sites, and numerous advertising strategies to plug them. Search site optimisation isn't just for web sites any more. Well I suspect that applied knowledge confers power and that's what will make you a loaded person online. Next would be promotion. You've got to find out how to promote daily.
It is mostly included on the purchase of online marketing software, so if you're a newb, then it is recommendable to have one. Each day you ought to be doing something to help grow your business and make you more sales. It provides handy information regarding online marketing together with the software designed for it, and it contains the correct use of online marketing tools like pop up advertisements. Correct use of pop up windows is vital in web marketing scheme, so it is important to find out about it. Simply look for a trustful web selling software product around and pay focus in learning its basics.
It occurs each day. I cannot tell you how often someone will query a person’s perspectives and all of a sudden it becomes private. Can’t we just leave our egos at the door and debate things rationally? I don't have any doubt this latest event is going to return to bite this person on the fanny. When you do, you only finish up looking petty and childish. As for yourself, please take this guidance to heart. When searching out an internet site promotion company, you should have a look for firms which offer that breadth of thinking. Not only do they attempt to generate valuable and original content for the customer ( or counsel concerning how to do this ), but they employ a selection of methods and processes to deliver consistent, top of the range traffic to a domain, and increase the amount of conversions from each action to maximize the potential results. The services they are going to offer should ideally include : E-mail Promoting Forum and blog promoting pay-per-click campaigns landing-pages Conversion tracking and metrics Ebooks and article promotion services promotional release distribution Optimized content creation Social networking and bookmarking Video and audio content and promotion As well as the trusty on and offpage optimization needed to get the search engine listings. For each company looking to market online, there'll be a different mixture of methods which should yield the most impressive results, dependent on product, brand, audience and more.
Net Promoting Tips.
You know, there are far more methods to promote your goods and services online than I will shake a stick at. The issue is, what percentage of these are built on solid foundations and how many are just trends that are going to finish up sinking into the quicksand of online marketing heck? Well, if you are not certain how to decide where your strategy falls, you may want to read this document. OK , the simplest way to figure out if something is a trend or not is just to determine if the technique has beaten the test of time. Well, on initial reading, it was good. It did not give plenty of details but the message discovered.
It was short and to the point. Well, the originally thread starter came back and made private attacks on both myself and the person that queried some of his info. I concluded with both folk in part. Most non marketers do not get so anal about that kind of stuff. So they will look for whatever reason at all the slam you into the ground. The explanation, and this is what baffles me, is that marketing pros hate being promoted to. Not many are like that, but many are.
If you're out to draw in potential customers and develop your internet presence and exposure, you owe it to oneself and the economic future of your business to learn all that you can about online marketing. You really ought to know what your visitor wants to read, as it was you who brought them to your page, and it'll be your text which should lead them to register on your capture page. Need to learn more online marketing methodologies on the way to build a profitable businesses online? If that is the case read about and download my new free e-book twenty-seven Habits of web marketing Super Stars. See, some prospects need to go right to the sales page. They hate the concept of having to ‘join’ a list to be in a position to see your product. So some prospects, on seeing a capture page, will simply close up their browser…never to be seen again. Well, on the positive side, the prospect is taken right to the sales page…which is what they wanted to begin with. Nonetheless the drawback to this, at least for the merchant, is that with a hover box for the opt in, the prospect is free to overlook it.
Then They Came for the Bloggers…
Another death blow to free speech came on the morning of October 5th, 2009 as the Federal Trade Commission voted unanimously to enact revisions to 16 CFR Part 255.
Revisions to this 81-page FTC guideline document — innocently tagged ‘Guides Concerning the Use of Endorsements and Testimonials in Advertising’ — were aimed squarely at web bloggers. The changes define thinly sliced examples of how web endorsements can be defined and how each can stray into the territory of advertisements. It also heralds stern punishment for offenders who write product or service reviews and saddles the blog author with stiff penalties should they fail to divulge that their review is a paid or barter endorsement, or if they make any claims about a product that does not prove true. According to the document available in PDF form here: http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf these new regulations will be enforceable starting December 1st, 2009
Sadly, this attack on free speech also endangers countless bloggers who depend on income earned by product reviews.
So what? It’s about time somebody took control and closed down these bloggers clogging up the web with their reviews and cheesy info sites full of affiliate links and questionable testimonials!”
That seems to be the mainstream response, however, those who closely follow the ongoing battle between corporate media and the independent bloggers will see more sinister intent here. Bloggers have made a huge dent in corporate media consumption and advertising revenue. In the early days of the web, corporate media satisfied itself first by stiff arming web publishers as unimportant and amateur — basically not worth following. Then as more consumers flocked to the Internet for information rather than just amusement, the mainstream press turned up the heat with an endless cycle of scare pieces about the dangers of the web and how harmful it could be to surf.
Then amazingly, once the corporate powers had positioned themselves on the web, they proceeded to (attempt to) extend their authority into the new media. Now any news outlet who wishes to survive must maintain sites with interactive Web 2 aspects and social media components. Now they seemed to suddenly embrace the web and everything about it. Every news page and program had the corporations web branding and URL. The web is ours! Bwah ha ha!
The migration of major media onto the web is now complete. Sadly they seem to have brought all their bad baggage along with them. Corporatist slant, raging hyperbola, and elitist globalism still clog their message. So nothing has changed for the better, but at least they can compete in the free market right?
Wrong. Instead of a heads up competition, mainstream media does little else but complain about bloggers and independent news outlets because they are not accountable. More learned media experts point this fact out but also acknowledge the counter point: that bloggers and independent news sources represent the very last resource for information that has not passed through a corporate filter. Professional bloggers make up the huge diversity of information and opinion we now have available to augment or challenge globalist groupthink news outlets.
So no, it is not a heads up competition. Now comes the price. Apparently, the talking heads at big news cannot convince their consumers that unregulated bloggers should be struck from the web by the mere wieght of negative spokesmanship. So the FTC has been called in to begin its little campaign of regulation. It will not escape the informed reader that the FTC is made up of 5 presidentially appointed commissioners, who come to their 7 year post directly from, (you guessed it): corporate law firms. More pointedly still, is how former FTC commissioners are reshuffled back into the corporate law miasma.
Okay so does this mean the end of free speech on the web?
No, but it is another brick in the wall.
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