Michael Voulgarelis: Orizzi is Brainstorm for Business Marketing

Amid all the hand wringing these days by business owners desperate to connect with consumers, I stumbled across a clever new idea and service called Orizzi. It harnesses the power of text messaging to create a welcomed voice right to customer cell phones.

According to CEO Michael Voulgarelis, Orizzi connects businesses with potential buyers by providing instant text notices right to their cell phone. You can catch a quick elevator pitch video on the Orizzi home page but in a nutshell, the system provides you with a short code (a 5-digit number you enter into your cell phone) you promote to customers as a way to get super specials. Customers use your code to subscribe to your dispatches so you can reach out to them anytime to summon them to your store or site.

The true power of this clever idea is based in the text phenom. Consumers are deleting emails and ignoring calls, but everyone stops on a dime to check a text message. (And it’s true LOL) Note that the Orizzi system will also dispatch to the customer’s instant messenger and email if the text message is ignored.

So check out Orizzi and start communicating with your customers where they live.