Socially Conscious Marketing comes from a place of truth — not deception. It comes from a place of giving — not taking. As the name implies, being a socially conscious marketer means you hold yourself accountable to your clients or customers and you strive to be conscious of the impact of your message — beyond just getting the sale.
In the business development world, people want to grow relationships. It is often assumed that both sides want to develop the relationship. But in internet marketing, the relationship is often just one way. The buyer is going along with their life and the marketer is trying to persuade them to take an offer or make a decision — often when they are not really ready to make one.
The best way to bring all these things together and to make everyone happy (on both sides of the relationship) is to build trust and report with your audience. If we stop trying to hurry the close and push the service or product we always win.
The BizDevMark team is actually doing this with our marketing — to you. We are here for you every day, providing free content and resources to help make your life better. We very rarely present an offer or sales pitch because that is not what this site is about. We prefer to build a relationship and be accountable to you.
Yes I know that sounds corny and trite but it is the truth. So if you’re a marketing professional your job is to do the same thing over and over, until you can’t tell your friends from your prospects!
Dwayne
