Got Docs? Use Scribd to Convert and Post Them
Web publishing clients often ask us to help them find the best way to convert old documents and presentations into content for their websites. Many of them have lots of content pertaining to their niche but it’s trapped in MS Word documents or Powerpoint or some other proprietary format.
Of course we go around the block with them as they try to publish those files directly to their site, or worse yet, they try to use the built in converter in MS Office – YUCK. Once we clean that mess up we have to manually convert them to PDF or Flash (for presentations) then publish them as embedded links.
Now we have new solutions to work with and recommend. About a year ago we stumbled onto a great document converting, hosting, and embedding service and wanted to share it with you.
I want to recommend to you one of the best way to convert, host, and embed documents into your website. As you may know a large part of our expertise is focused on SEO and website promotion. With that in mind we always try to recommend solutions that take the promotion of your website into consideration. That way you can climb the SERPS (search results) as quickly as possible without spending too much money to do it.
With that said I want to recommend a free web2 enhanced document service called Scribd. (scribd.com)
You can sign up for a free account there and use scribd for several critical services to enhance your website and your sites search authority.
Scribd gives you a free way to convert word docs into pdf presentations. In fact it will convert word, pdf, powerpoint, etc into embedded presentations that you can embed right into your website or wordpress blog — the same way you embed videos. Not only does it provide the conversion and embeds, but it also provides you with hosting for the document on their website that provides links back to your website. (This is perhaps the greatest benefit of all because scribd is a very high ranking website, if you have links on it to your site it will help your site gain authority and rank very quickly.)
Hope this tip helps. Drop us a line and let us know where you use it.
Thick or Thin Affiliate? Work vs Worry
The thick and thin of affiliate marketing often comes down to a trade-off between work and worry.
Work: The work and time it takes to build good authority sites with high visitor value and long lasting serps positioning.
versus…
Worry: The stress over when those quickly ranked machine gun affiliate traps, slick redirects and frame pages will get nerfed or even flagged as spam.
Whether you’re designing an affiliate internet marketing plan from scratch, or if you already have affiliates sites deployed, you always need more testing and feedback to monitor your conversion-path effectiveness. The most common ways to adjust are spinning and split testing pre- and post-click components like ad copy, anchor phrases, and landing page copy. But if you operate networks of thin affiliate sites you are very limited in how effective your spin-post-test cycles can be since the goal is direct injection into the sale channel from the initial search click.
Thin affiliate sites have minimal original copy and limited visitor value. It’s tough to bring them up the serps and get these kinds of pages organically ranked. No kidding right? No not really. The cause-effect relationship between value and organic ranking is made more difficult by the constant adjustment required to address ever changing search algorithms and ever increasing human-assisted page ranking.
They Included : Reduced Foreboding Over Inclusion In And Handling Projects.
This is created far worse if the people on the course were coaching to be executives as these are a part of the spine of any good business. Coaching is a subject that a lot of staff would rather not talk about, regularly it is assumed to be leaden, hard to work on and immediately forgettable-and this is the explanation that many coaching courses fail to supply what they guarantee. Get good management and the business will go from strength to strength-staff are satisfied, inspired, sure of what's predicted of them and most critically need to perform well. But how does a business make sure that the management coaching that they're giving their executives is going to make a managerial team that help their groups to be successful and continue doing so on an everyday basis? The answer is by employing a pro tutor to supply coaching courses which meet the requirements of the business and the workers inside that business.
To supply a management training course that'll be of benefit to your workers it's critical the course covers areas that have relevancy to your business and frequently management coaching courses could be a ‘one size fits everybody ‘ sort of course. A considerable number of colleges and institutes offer mobs of this Programs, offline and online, with sundry curriculum and at sundry levels to serve their target market. The key is to select a program at an appropriate level that trains you in abilities that you and your industry need. You also need to determine whether you have got an interest in joining a programme that includes general management talents or not. Company and business firms might select on-site this programme or sponsor their individual workers for credible project management coaching courses, dependent on the group size of the staff and how individualized they require the coaching to be. Working pros may like part time or internet courses that permit them the power to keep up a full time job and study as well while a fresher generally goes for regular courses that might also offer practical experience thru internships in leading industries. You certainly don’t need to bore your trainees as this can influence their learning. Make your training sessions more fascinating and more engaging by inspiring these folk to take part. You may also include activities that will promote fun learning. Permit them to do displays occasionally and give them encouragement to ask their questions.
Any cost linked with the programme or planning for the programme was included in the overall costs. This included planning for the ROI study, food and drink for partakers in the programme, facilitator costs, development of the customised program, time out of the office for coaching, income / fringe of players, and so on. Intangible benefits, those benefits that didn't have a buck price connected with them, were also considered. They included : Reduced agitation over participation in and handling projects. Most schools will be offering a basic project management course. Once search over net, you'll find out a large amount of colleges offer such courses. Typically , coaching course will supply 4 basic elements. The project management course also train you how resolve and settle disputes, how to control risks and the way to find effectively untangling issues. These are interactive learning, qualified teachers, complete course materials and group working abilities.
Search Suggestion Tools: The Traffic Missing Link
When you operate an Internet based business, all the world is your customer. The problem for most web-based businesses is reaching out to the world and getting your offer seen in a raging sea of competition, crowd noise, and surfer confusion. It’s critical to your survival to provide the best product or service, but it’s equally important to get the message out to potential customers.
No matter how good your lead generation, in-house marketing or list building efforts are, the key to adding zeros to bottom end of your bottom line comes from adding new buyers. New customers are the foundation of our entire future marketing effort. So it follows that the acquisition of new customers is the master key to your business success or failure.
It’s common for internet businesses to get stuck in a SEM or SEO sales channel and marketing strategy that leaves them in a narrowly focused competition pool. Here they fight it out with other trapped marketers vying for a share of a fixed volume of daily searches. Each competitor has their list of keywords and live or die over how many sales they can win from the daily available inbound search volume.
So how do we fish new buyers out of this stagnant pool of traffic? We reach outside of our fixed list of keywords. But not just any new keywords will do. We must find keywords that are returning traffic at levels we can pull fish, er potential customers out of.
Search Suggestion Tools
There are several ways to learn what people are searching for and to new build keyword silos to bring them into our network. We’ll go into content creation and keyword farming in later articles. Today we want to focus on a great way to find the missing link between what we think our market is about and what the public thinks it is about.
How do we do that? And what does it cost?