Man what a brand!

The folks over a Q-Based Healthcare have busted out their new All Stop brand. The brand is topped by their new logo (caduceus / Asclepius staff and forward leaning fonts). The colors are strong and keep the medical theme moving forward. I imagine it took a few heated marketing meetings to approve the bold red & green color scheme, but I have to admit it works! The new look speaks to power, knowledge, and vitality.

The new All Stop brand name is technically a rebranding of their flagship DermaTechRx product line. They do have a statement about this on their site at http://www.allstop.com/faq/brand_notice.html

So why All Stop?

Folks who remember the DermaTechRx product line know they worked great on various skin ailments. Q-Based has been selling relief for arthritis pain, scabies, lice, eczema, bed bugs, poison ivy and ringworm for years. The bulk of their business is done online and they claim nearly 200,000 satisfied customers. I have used their products and always been satisfied.

All Stop has become their new brand to signify the power of the products to STOP ALL the ailments they are designed to treat. They certainly can stop lice and bed bugs, and ringworm (oh my), but more than that; these solutions help thousands of people help themselves with affordable home treatment solutions.

Not everyone can afford to go to a doctor for non life-threatening problems. Smart shoppers have learned to leverage Q-Based ‘heathcare advisors’ (read customer service reps) to get helpful tips on saving money and using products wisely. Issues never more important than now; with a ragged economy and rapidly increasing food and fuel costs.

Smart Shoppers… Smart Marketers.

So the brand works well to express the product. All Stop products work for many common ailments and parasites. Need to treat bed bugs? They have that. Raging Jock itch? You’re covered. (With my sympathies).

Along with the rebrand, their website has also undergone some effective retooling work. Now their sites are SEO compliant. The structure follow logical tree flow and their URLs are really search engine friendly. In the last week they look to be adding some link building features. With the new design they could easily move into the social networking traffic cloud.

Check out a corporate page at www.allstop.com or a sample affliction landing page at: http://www.allstop.com/lice/head-lice-treatment Pay close attention to the new packaging. More facelift work here. I suspect these folks are going retail shelf any day now. I’ll post updates as they grow. It is very interesting to watch a young growth company like this in its early stages.