Mailbag

Domain Name Rip Off Scam – Beware

From the Mail Bag:

Hi Dwayne
We can’t get to our website this morning. Is it something on your end? We were editing fine yesterday but this morning it’s down and we can’t get to FTP or the site. Please HELP ASAP. Thanks – Karrie

Hi Karrie;
I really regret having to inform you of this, but it looks like your domain name has been hijacked and is no longer pointed at our servers. Someone who had control of the domain name at your company has changed the settings so the name no longer works – and if the name is not configured to point to our servers the website cannot be seen by the world.

I did some quick research to try and help you and this is what I have discovered.  Beware of Domain Name Hijacking Schemes

Someone named (REDACTED) apparently controls this domain name. They may have moved it on purpose or they may have been duped into responding to a domain expiration email scheme used by Brandon Grey Internet Services (a well known domain name scam)

Here is the current administrator of the domain name:
Administrative contact:
Name:              REDACTED

Just for your information, this Brandon Grey Internet services outfit sends out fake domain name expiration notices via postal mail and email but they are really used to dupe the administrator into signing over the domain name so they can take it over and extort more payments. These message usually come from “Domain Name Registry of America”. This is a very old scam and has been going on for years. This is why we urge our clients to allow us to administer their domain names to prevent this from happening. In the future you can avoid this type of issue by letting us manage your name in our secure and private domain name registry.

Here are some links to help your organization explore the history of this scam.

http://www.consumerfraudreporting.org/domainnamescams.htm
http://www.ucan.org/blog/blog/scam_alert/domain_registry_of_america_scam
http://www.onlineverif.com/?go=pages/posts/posts&id=21064

This is just a small sample.
I truly hope this helps. Please let me know if I can be of further service.

At Your Servers…
Dwayne Coots

Rovin Net Internet Services


Website Marketing and Branding Answers

Here is a recent exchange with a client regarding questions about site branding, traffic generation and marketing for their information product website. It might be helpful to other site owners who want to improve visitor engagement to their brand. Hope you enjoy, and feel free to contact me with any marketing, branding and promotion questions for your business. (Note: The names and site links are changed to protect the privacy of my client.)

Q: Dwayne – I know you are knowledgable with internet marketing and blog promotion, etc.  We have been experimenting with traffic generation under the theory that it will warm visitors up to our product, but we seem to be getting luke warm reception when submitting posts to reddit.  We did find that a link to our site inserted in a blog comment could generate decent hits, but I was wondering if you knew of any other sites that might give us more ideas. – Thanks! Neal

Hi Neal;
Yes sir, blog commenting works well and gives you decent backlinks. Of course you are selling a niche product so targeting is more important for you than just bulk traffic. Remember since the launch of Caffeine the three legged table rule is 100% in effect so you must satisfy all three value metrics in order to grow and maintain authority and SERPs.

I took the liberty of looking at your site. You are trying to market an information product on Seduction Techniques right? The first thing I recommend you focus on is the site experience and content. We can talk about niche traffic generation later. First develop the product and conversion scenaio…

Here are a couple of suggestions:

Landing impact:
What are you doing on this site? Why do I not know at a glance? When a visitor lands on your site they should know right away where they are and what they might get here. You have less than 5 seconds to accomplish this. The back button is calling…
So how about a visual (metaphor) image – above the fold – to let me know I’m in a place where men go to learn how to approach and attract women?

The blocks of text on the site are crazy long. Break that stuff up. No one wants to read pages of text in long paragraphs. Forget the grammar rules for paragraphs you learned in school and use the copy writing rule instead. No more than 5 lines of text without a full double break space. Break your copy into little info-nuggets – not big intimidating blocks of text. (People quit reading web copy in the 90′s… They want bullets and short clips of text they can follow by scanning).

Conversion scenario:
Where is my gift? Give me something to make me engage the site please. Yes, you have to bribe me or you suck. Where is my free ebook? Where is my video? What about a ’10 ways to attract hot girls’ list? Some kind of swag please. Give me something to engage me. Also note if your free gift and bonuses are valuable enough they can be used as link bait. You then have something to blog and brag about. So consider developing a free gift that everyone who joins your list or Likes you on Facebook or follows you on Twitter gets just because you’re that kind of great humanitarian.

Hint: Recently video has been shown to be the absolute most effect free gift. Easy and instant! Videos also help engage the visitor. For example a video giving away the ‘ultimate secret’ of seduction to people who connect with your site could promise to share a really cool secret – but then give them three in the video. Don’t be stingy! Over-deliver. Then use the closing section of the video to upsell into your real product. And of course the whole operation gets uploaded to Youtube, Vimeo, Daily Motion etc…

Speaking of social reach… Where are your social signals? No feeds? No social site badges? Where are your FB and Twitter signals? Don’t have time for Twitter and Facebook? Oh no problem – then your site is a relic — like a dusty old mausoleum statue… isn’t it quaint? Better get that fan page up and running and push your blog content to it and to your twitter stream using plugins (free and easy). You can’t possibly expect busy people to actually visit your site every day hoping you have provided a new nugget of info for them – you have to reach out and give them an dead simple way to see your content. Hint: Social media.

Aesthetics:
I understand you’re going after the whole spartan blog look here but if you are trying to promote a product or service you must hype the benefits. Pictures of the sexy women your clientele could possibly attract would be a good start. You need some compelling images to tease the visitor into engaging the site and returning. Does not have to be pornographic or anything – just a couple provocative images here and there would go a long way.

Your choice of design colors is fine for what you’re doing. White is a trust color so the white background is fine. You will need to figure out a third color to complete the design at some point. Use this free site to play with brand color ideas and when you find something you like make note of the colors so you can try to integrate them into your site. http://colorschemedesigner.com/

Nuts and bolts:
- You are not using permalinks (search engine friendly URL rewrites) in your blog settings. This is a must to help elevate your site to bots so they can pick up your content.

- Use Pages instead of Posts for persistent content. Don’t put page content in a post. Make it a static page. You can then write a post about it and link it so you take advantage of the ping services, but critical persistent information should be main menu content.

– Your header image is does not link to your home page. Did you realize your visitors must use their back button to return to your index page if they drill down to article page? This frustrates surfers and they often double-click the back button because you made then use it. Don’t depend on the web browser for site navigation.

- Your site does not allow comments. Why would you prevent your visitors from engaging you? Comments are the easiest way to generate conversion activity on your website. You need conversion activity on your site to satisfy the third leg of the three legged table = ACTIVITY. Without visitor engagement and activity your site can have all the backlinks and content in the world and still be totally irrelevant.

Hint: Let people leave comments – but moderate the comments of course using your blog settings and once you start to choke on the comment spam flip your site settings so that visitors must by registered and logged in to comment. This create more activity and conversions.

This is just a quick set of suggestions Neal. We can certainly go deeper into any of these topics at your convenience. Feel free to ask questions about any of the issues. Once you have the site ready for prime time we can talk about the secrets of magnetic traffic seduction.

At your servers…
Dwayne

Posted via email from Dwayne Coots


Where do I begin my Internet Business Development Strategy?

From my Inbox.

A client recently asked some great questions and I thought they deserved to be seen by our readers.

Dwayne,
Thank you for your information.  We have been working to address all  the issues you made us aware of.

If I understand the areas we need to address they are as follows:
1. Our Centric
2. Our Social Message
3. Our Internet Outreach
4. Our Branding
5. Our Website Design

Am I missing anything?

1. The Centric
Tenlittlelaws.info is the website at this time, but the focus is not  on the Ten Commandments as much as it is on the Kingdom of God.  The  Commandments are the elementary laws that teach people how to have  basic love for one another.  The ultimate result is developing the  character to be a citizen through baptism for the Kingdom of God when  Christ returns.  All people will have an opportunity to learn of God’s  way.

Okay then this centric will be the originator of all your content. Sounds good and of course in your business there is plenty of content that can be developed and pushed out to drive interest. 

Revelation 21:1-3 is the focus point!
Rev 21:1-3 KJV  And I saw a new heaven and a new earth: for the first  heaven and the first earth were passed away; and there was no more  sea.  2  And I John saw the holy city, new Jerusalem, coming down from  God out of heaven, prepared as a bride adorned for her husband.  3   And I heard a great voice out of heaven saying, Behold, the tabernacle  of God is with men, and he will dwell with them, and they shall be his  people, and God himself shall be with them, and be their God.

Where exactly this fits into the Categories I don’t know.  We’re still  rolling it over in our minds.  We have done some checking on the  keywords and the numbers are not very high for “kingdom of God”,  ”God’s Kingdom”, “Preaching the Gospel” or “Ten Commandments”.  Can  you assist us in better defining out niche?  Do you have a certain  link we can go and check the keywords?  The Rovin Search Engine  Visible was where I was trying to check keywords.

I would not recommend you worry too much about keywords. Depending on keywords to develop the main navigation structure of your site is a losing proposition. You are walking into the teeth of your competitor sites. It is much more effective (in the long run) to develop a site that provides good content that is compelling and informative to the reader. This always wins no matter which fickle turn the masses take in their search volumes… (Please note the advice I just gave you is contrary to the popular SEO guru crap because the main intent of slam down seo is to get to the top of serps as fast as possible with little or no concern for longevity.)

So when developing the main categories you should focus totally on logical semantic relationships to the centric topic of the site. That is why everything starts from there. So make the navigation and categories part of a logical progression from the root keyphrase of the site. Now you can do this yourself for free and be very effective by using tools like Google related topics and the Wonderwheel, and also using other sites Authority as guidance to develop your navigation tree and categories.

Never fear, once you have a solid category structure that provide logical semantic indexing to the search bots, you can go about the business of producing individual content using high search volume keyphrases. So save your keyphrase research for content production. That is where you will get the most from it. Instead focus now on providing the most focused LSI to googlebot.

2. Our Social Message
Can you give me an example?  Is it the same as the message on the  Twitter and WordPress blog, and Facebook websites by getting people to  engage?  Mrs. Harrison and I have been working on a power point  presentation we were going to make into a video for the website.   Would this be more likely used on the social pages?

Social message means the personal level of your market effort. Social engagement really means making yourself real, available, and socially responsible in your marketing. Then we connect the two operations of producing content and providing service. Yes it has to do with Twitter, Facebook, and other social networks, but those are only the places where the activity occurs. 

The end goal is loyal fans. The method is to reach out, reward, engage, and build loyalty with your audience.

3. Our Internet Outreach
I’m assuming this would be tied to the blog etc.?

Yes sir, by offering to help the suffering and provide them a place of comfort and your teachings to support them. But it also means outreach to other sites that can help develop credibility in your service and message.

4. Our Branding
We have a logo, which I need to make some modifications too.  I’ll be  making those adjustments.  I have a logo which you can use until the  revisions are made.  It will be generally the same, size, color etc.   I have a colored logo and a pencil sketch of the logo which I like.   Both are attached.  The Logo depicts Revelation 21:1-3.  The Scripture  and the logo would the same branding.

Oh yes I see the attached logo. This is perfect. 

5. Our Website Design
We have allocated $750 as our beginning budget, but when you break it  down into hours, it’s only thirty hours.  Everything we’ve discussed  up to this point will need to be scaled back.  I don’t know how much  you can get done in thirty hours.

This will take you a long way David. That is a decent budget and could take you through the theme setup, conversion to CMS and content migration (in fact you can save even more money if you do the content conversion yourself) and well into some social media outreach and link building. 

In fact if you are not too terribly concerned with making the site visually stunning then we can work from a basic magazine design or news design and go a long way on your budget. We’ll do our best to make the work count and also to let you guys do as much of it as possible. I know the hours thing is scary, but it’s going to take me well over an hour just to answer this email not to mention the other exchanges we’ve made up to this point. So I would think it obvious that we’re not totally money focused here at Rovin Net Internet Business Consulting. :-)

At this point I would say that the look of the website could stay the  same, but the CMS and SEO codes would be the focus point.  I would  like to have a new design, but I believe it’s functionality is more  important than it’s looks.

Please understand that using a CMS requires a theme. We can make a basic theme of build off one already in our library and go from there. It would take much longer to develop a theme to match the current site design than it would to customize a solid, attractive theme we already have access to. 

We need more of a break down and get specific about what we hope to  achieve in this venture.  As you said before, we need a clear  understanding of what is going to happen and the cost.  If we can have  some design changes in the looks that won’t take away from the  functionality design then we can proceed to change the looks.

Oh yes. Developing the site will change the looks and functionality, but it will be for the better. In one swoop you will be adding RSS feeds, social bookmarking capabilities, comments and site interaction features, tag cloud navigation, improved site semantics and buoyancy links, automated SEO features and pinging to search engines, easier image management and posting, a uniform theme, etc etc etc… 

I cannot tell you what you need to achieve in this venture. We can only provide the tools. The ultimate direction must come from you. We don’t know much about your inner-gearing. Do you have a membership / congregation to pull resources from? Do you have a mailing list? Are you planning to produce video? Etc Etc   Those are unanswered questions and as long as they are unknows it will be difficult to provide the definitive answers you’re looking for.

With this all being said, have I given you enough information you can  generate a plan of action on your part.  I keep thinking that the  redesign of the website has to be driven by us if we hope to keep the  cost down by us giving you a look and you executing it; otherwise, the  hours would be spent on design work.  Please don’t hold back, I need  you to be blunt and to the point with what we’re discussing.  I need  to make decisions based on your input.

To be blunt, I think that if you have a commitment to reach out to people, deliver your message in various forms and media, engage them where they are congregating, provide them with compelling messages of hope, relieve their fear, offer help when asked and ask them to help you promote your program, reward them with a unified and beneficial message, and be a leader; you will win. In your life and in your ministry brother.

As far as a plan of action:
1 – Gather a logical outline of the main categories of your site (not the one you have now but the idea one you want). Making sure you do not confuse titles of articles with categories of content.  This will become your new navigation system

2 – Make a list (a tweet sheet) of at least 100 small quotes and scriptures that provide guidance. Keep each quote below 100 character – including spaces – so we still have room for a shortlink back to your site.

3 – Make a list of the prime keywords that you would like to attack. You can acquire this using the Google public keyword suggestion tool. Just go to Google and type in Keyword suggestion tool and Google usually puts its tool at the top. Limit your list to 50 keywords for now that have the most searches.

4 – Take each keyphrase from this list and sort it into the category structure you set up in step #1. So each keyphrase is now under the site navigation in one category or another.

5 – Take each keyphrase and do research on it to compose an informative article on it of at least 500 words. Make sure the article is 100% about that keyphrase. You can have opinion of course, but it should be about the topic. Compile the images you want to use or illustration as well as any supporting information like Youtube video links, tables and charts, links etc so each article is a nice little niche information package.

6 – Go over each article and look for every opportunity to utilize the other keywords in your master list. Highlight those in the copy because when you publish them those keyphrases will be used as cross links to your other articles and sections to provide SEO buoyancy for the site.

7 – Extract the most salient points of interest from each article. Use that to make a talking point outline you can adlib a video/audio/podcast delivery from. We’ll need this later to drive a multimedia marketing campaign for you.

8 – Compile a list of the top 20 or 30 most authoritative sites you would most like to get a link from. Then compose a open honest email message you can send to their administrator at a later date to solicit a link exchange.

9 – Compile a list of all the people you know and prepare a message for them asking them to visit your new site and to consider please mentioning your site to their friends, visit your facebook organization page and liking it, and also to follow your updates on Twitter.

10 – Compile a series of short messages that welcomes someone to your ministry, explains the mission you are on, delves into the message you are giving and how it will benefit them. Design this series of messages in a conversational voice (like you are talking to them in an email) and keep them in bite size chunks of 100 to 300 words each. Develop them in a logical sequence that will take the person from welcome to full understanding and even to loyal supporter. This series will become your first email autoresponder series. We’ll plug that into MailChimp to interlock with your other social messages.

Okay sir this should be a good start. Ironically I stopped at 10 steps (probably the marketer in me) but it should be plenty to get started with.

We can begin the site migration and CMS process any time. but this will give you plenty to work on so the project is always in a forward motion.

Thanks;
Dwayne